TK Maxx amused us last month with the release of its quirky Christmas ad, in which an entire family starts singing the theme from "Pulp Fiction" while gathered round the piano. Now the retailer has added an interactive element, with the cute 18-month-old baby from the ad acting as an online chatbot to suggest the perfect gifts for you.
Fans of the U.K. retailer can "chat" with the "Baby Oracle" via Facebook Messenger, and he'll treat them to funny festive GIFs, emojis and gift suggestions, all in baby talk. He'll also deliver a personalised film to share on Facebook, to let friends know what kind of gifts they want. It's all to encourage people to go "off list" and choose one of TK Maxx's "surprising" gift selections. (And if they're selected by an adorable toddler, all the better.)
The campaign, by Wieden & Kennedy London, goes lives today (Dec. 6) via the TK Maxx Facebook page.