TK Maxx Turns the Cute Baby From Its Holiday Ad Into a Gift Chatbot

Get Gift Suggestions From a Toddler

Published On
Dec 06, 2016

Editor's Pick

TK Maxx amused us last month with the release of its quirky Christmas ad, in which an entire family starts singing the theme from "Pulp Fiction" while gathered round the piano. Now the retailer has added an interactive element, with the cute 18-month-old baby from the ad acting as an online chatbot to suggest the perfect gifts for you.

Fans of the U.K. retailer can "chat" with the "Baby Oracle" via Facebook Messenger, and he'll treat them to funny festive GIFs, emojis and gift suggestions, all in baby talk. He'll also deliver a personalised film to share on Facebook, to let friends know what kind of gifts they want. It's all to encourage people to go "off list" and choose one of TK Maxx's "surprising" gift selections. (And if they're selected by an adorable toddler, all the better.)

The campaign, by Wieden & Kennedy London, goes lives today (Dec. 6) via the TK Maxx Facebook page.


Dec 06, 2016
Brand :
TK Maxx
Client :
TK Maxx
Agency :
Wieden & Kennedy-London
Creative Director :
Hollie Walker
Creative Director :
Freddie Powell
Creative :
Joe Koprowski
Creative :
Peter Browse
Creative :
Christen Brestrup
Creative :
Bertie Scrase
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Iain Tait
Group Account Director :
Victoria Dundson
Account Director :
Charlotte Evans
Account Manager :
Nick Judd
Head of Planning :
Paul Colman
Creative Planner :
Alex Allcott
Head of Technology :
Michael Naman
Interactive Strategist :
Anna-Claire Clendon
Interactive Producer :
Dom Felton
TV Producer :
Anna Neilson
TV Production Assistant :
Iona Patterson
Production Company :
Lisbon Studio
Director :
Thomas Ormonde
Executive Producer :
James Lowrey
Line Producer :
Aaron Z. Willson
Director, Photography :
Malcolm Hadley
Editorial Company :
Lisbon Studio
Editor :
Thomas Ormonde
Visual Effects Company :
Lisbon Studio
Visual Effects Supervisor :
Lisbon Studio
Music and Sound Company :
String & Tins
Sound Designer :
Joe Wilkinson
Producer :
Matej Oreskovic
Mix Company :
String & Tins
Mixer :
Joe Wilkinson
Production Company :
Crew Studio
Technical Director :
Simon Cam
Lead Developer :
Lewis Taylor

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