TK Maxx Turns the Cute Baby From Its Holiday Ad Into a Gift Chatbot
Get Gift Suggestions From a Toddler
Editor's Pick
TK Maxx amused us last month with the release of its quirky Christmas ad, in which an entire family starts singing the theme from "Pulp Fiction" while gathered round the piano. Now the retailer has added an interactive element, with the cute 18-month-old baby from the ad acting as an online chatbot to suggest the perfect gifts for you.
Fans of the U.K. retailer can "chat" with the "Baby Oracle" via Facebook Messenger, and he'll treat them to funny festive GIFs, emojis and gift suggestions, all in baby talk. He'll also deliver a personalised film to share on Facebook, to let friends know what kind of gifts they want. It's all to encourage people to go "off list" and choose one of TK Maxx's "surprising" gift selections. (And if they're selected by an adorable toddler, all the better.)
The campaign, by Wieden & Kennedy London, goes lives today (Dec. 6) via the TK Maxx Facebook page.
Credits
- Date
- Dec 06, 2016
- Brand :
- TK Maxx
- Client :
- TK Maxx
- Agency :
- Wieden & Kennedy-London
- Creative Director :
- Hollie Walker
- Creative Director :
- Freddie Powell
- Creative :
- Joe Koprowski
- Creative :
- Peter Browse
- Creative :
- Christen Brestrup
- Creative :
- Bertie Scrase
- Executive Creative Director :
- Tony Davidson
- Executive Creative Director :
- Iain Tait
- Group Account Director :
- Victoria Dundson
- Account Director :
- Charlotte Evans
- Account Manager :
- Nick Judd
- Head of Planning :
- Paul Colman
- Creative Planner :
- Alex Allcott
- Head of Technology :
- Michael Naman
- Interactive Strategist :
- Anna-Claire Clendon
- Interactive Producer :
- Dom Felton
- TV Producer :
- Anna Neilson
- TV Production Assistant :
- Iona Patterson
- Production Company :
- Lisbon Studio
- Director :
- Thomas Ormonde
- Executive Producer :
- James Lowrey
- Line Producer :
- Aaron Z. Willson
- Director, Photography :
- Malcolm Hadley
- Editorial Company :
- Lisbon Studio
- Editor :
- Thomas Ormonde
- Visual Effects Company :
- Lisbon Studio
- Visual Effects Supervisor :
- Lisbon Studio
- Music and Sound Company :
- String & Tins
- Sound Designer :
- Joe Wilkinson
- Producer :
- Matej Oreskovic
- Mix Company :
- String & Tins
- Mixer :
- Joe Wilkinson
- Production Company :
- Crew Studio
- Technical Director :
- Simon Cam
- Lead Developer :
- Lewis Taylor
Need a credit fix? Contact the Creativity Editors
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