Artis : Babyboom

A viral sticker campaign.

Published On
Jun 24, 2011

Editor's Pick

Amsterdam's Royal Zoo, Artist, placed removable animal stickers on posters across the city to promote its 'baby boom'. Anyone could remove the stickers of baby giraffes, penguins, parrots and other animals, and place them elsewhere - so the campaign went 'physically viral', according to agency Dawn, ending up all over the city.

Credits

Date
Jun 24, 2011
Brand:
Artis
Client:
Artis
Agency:
Dawn - Amsterdam

Need a credit fix? Contact the Creativity Editors

Project Type