Inspired by ASMR, Bacardi creates 'the sound of rum'

The brand worked with Swiss Beatz on soundtrack for its new film

Published On
Sep 17, 2019

Editor's Pick

Bacardi tried to capture the "sound of rum" by creating a soundtrack from sounds such as clinking bottles, cocktail shakers and fruit being chopped.

A new film running on Bacardi's social channels features five bartenders and consists of recordings of ingredients and tools they use to make Bacardi cocktails. Agency AMV BBDO worked with hip hop artist Swiss Beatz, who acted as executive producer on the track, as well as music company MassiveMusic and director Tucker Bliss.

"We took inspiration from the ASMR world, focusing on the instantly recognizable and familiar sounds of the bar, honing in on what rum might sound like," Bliss says. The team broke down various mixed drinks to their "core sonic components" and then built those back into a new track, he adds. 




Sep 17, 2019
Client :
Agency :
Global Chief Marketing Officer :
John Burke
Global SVP Marketing :
Ned Duggan
Regional Brand Director :
Fabio Ruffet
Assistant Brand Manager :
Sara Quinn
Creative :
Julia Merino
Creative :
Greg Farrington
Account Director :
Matt Thomas
Agency Producer :
Joe Sloane
Agency Producer :
Cathy Olmedillas
Media Agency :
Media Planner :
Paula Quaglietti
Production Company :
1st Avenue Machine
Director :
Tucker Bliss
Production Co. Producer :
Mike Capon
Post Production Company :
The Mill
Business Affairs :
Michelle Holmes
Audio Post-Production :
Audio Post Production Producer :
Tim Preston
Brand Music Advisors :
The Dixon Brothers

Need a credit fix? Contact the Creativity Editors

Project Type