Bacardi USA continues the trend of using brands using Facebook information to create a personalized experience with a holiday-season themed website, unwrapthenight.com
Log on on using Facebook and you find yourself at the door of a 'happening holiday loft party', after an invitation appears, apparently from one of your Facebook friends. When the door opens, you're greeted as the guest of honor.
As you mingle, content and images from your year on Facebook woven into the party experience. A bartender mixes a cocktail named after one of your friends, there's a holiday sweater with your initials on it and pictures of your friends adorn the walls. Finally, you step out onto the patio for a grand fireworks celebration and a retrospective display of your year in photos .
The site was developed by Blast Radius, New York, in collaboration with FakeLove and Bullet.