Bacardi : Unwrap the Night (teaser)

A party just for you.

Published On
Dec 01, 2011

Editor's Pick

Bacardi USA continues the trend of using brands using Facebook information to create a personalized experience with a holiday-season themed website, unwrapthenight.com

Log on on using Facebook and you find yourself at the door of a 'happening holiday loft party', after an invitation appears, apparently from one of your Facebook friends. When the door opens, you're greeted as the guest of honor.

As you mingle, content and images from your year on Facebook woven into the party experience. A bartender mixes a cocktail named after one of your friends, there's a holiday sweater with your initials on it and pictures of your friends adorn the walls. Finally, you step out onto the patio for a grand fireworks celebration and a retrospective display of your year in photos .

The site was developed by Blast Radius, New York, in collaboration with FakeLove and Bullet.

Credits

Date
Dec 01, 2011
Brand:
Bacardi
Client:
Bacardi
Agency:
Blast Radius
Client Partner:
Helga Sasdi
Project Manager:
Talli Pinhasi
Creative Director:
Marc Lucas
Art Director:
Chuck Gibson
Designer:
Shawn Mahabir
Interaction Designer:
Raymond Lo
Flash Developer:
Spencer Campbell
Agency Producer:
Holly Butler
Production Services:
Bullet
Production Company:
Fake Love
Director:
Layne Braunstein
Director:
Josh Horowitz
Post Producer:
Peter Stanik
Sound Designer:
Steven Milton
Technical Director:
Mark Handy
Technical Architect:
Richard Kim
Senior Developer:
Andre Magalhaes
Interface Developer:
Brandon Flowers
Interface Developer:
Cherie Humphrey
BSA Director:
Elaine Coopersmith
Project Coordinator:
Jaeyoung Kim
Developer:
Jarek Piorkowski
Senior Analytics Specialist:
Jason Dong
Application Engineer:
Jason Goodwin
Quality Assurance Analyst:
Josef Liu
Senior Developer:
Josue Salazar
Quality Assurance:
Julien Escueta
Interface Developer:
Machiko Murakami
Copywriter:
Ron Lam

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Project Type