Snoop Lion Welcomes You to His Kingdom in New Foot Locker Spot

Adidas tie-up out of AMV BBDO pays homage to the sneaker lord

Published On
Aug 23, 2013

Editor's Pick

It's just another breezy day in Venice, CA when we come upon a guy in Foot Locker stripes. He drifts along on a skate board holding some precious cargo--a pair of adidas Originals' "Hard Court Defenders"-- enclosed in a glass box. He makes his way past low-riders, drivers and musicians, who part to reveal Snoop Lion, aka L.A.'s "Sneaker King," whose new track "Here Comes the King" plays throughout.

The spot adds to the rap star's increasingly substantial advertising repertoire. It's part of a campaign that includes online, branded content, cinema and point of sale. It will run for four weeks from August 23rd in the U.K., Spain, France, the Netherlands, Italy, Canada and Australia.


Aug 23, 2013
Agency :
Brand :
Adidas/Foot Locker
Client :
Adidas/Foot Locker
Creative Director :
Thiago de Moraes
Creative :
Michael Jones
Creative :
Adam Whitaker
Creative Planner :
Alex Lewis
Producer :
Anita Sasdy
Digital Producer :
Angela Li
Visual Effects :
Visual Effects Supervisor :
Richard Bainbridge
Visual Effects Producer :
Chris Allen
Colorist :
James Tillett

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