JCPenney: Back to School

Published On
Jul 26, 2016


JCPenney champions kids to create a look that is their own by giving them everything they need. Celebrating self expression, individuality, and value.


Jul 26, 2016
Agency :
McGarryBowen-New York
Chief Creative Officer :
Matthew Bull
Associate Creative Director :
Jessica Terlizzi
Senior Art Director :
Erik Jensen
Executive Content Producer :
Celia Everett
Director, Music Production :
Jerry Krenach
Music Executive Producer :
Jarrett Mason
Music Licensing Supervisor :
Kaylyn Keane
Business Manager :
Marie Sawicki
Production Company :
Believe Media
Director :
Wendy Morgan
Executive Producer :
Liz Silver
Executive Producer :
Luke Thornton
Executive Producer :
Jannie McInnes
Head of Production :
Vitaly Koshman
Editing House :
Whitehouse Post
Editor :
Barney Miller
Producer :
Marcia Wigley
Brand :
Client :
Executive Creative Director :
Jacqueline Leak
Producer Assistant :
Danielle Hallack
Managing Director :
Amy Frisch
Managing Director :
Katherine Pereira
Account Director :
Tiffany Kim
Account Executive :
Pamela Natale
Producer :
Marc Bernadout

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