Chipotle Back to the Start Wins Film/Branded Entertainment Grand Prix
Aug 30, 2011
A stop-motion animation commissioned by Chipotle out of CAA Marketing, directed by Johnny Kelly, shows the benefits of sustainable farming. In it, a farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming -- and turns it back. The film has a specially commissioned track -- Coldplay's "The Scientist" sung by Willie Nelson that is also being sold on iTunes. All proceeds go to the Chipotle Cultivation Foundation.