Chipotle Back to the Start Wins Film/Branded Entertainment Grand Prix

Do-over.

Published On
Aug 30, 2011

Editor's Pick

A stop-motion animation commissioned by Chipotle out of CAA Marketing, directed by Johnny Kelly, shows the benefits of sustainable farming. In it, a farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming -- and turns it back. The film has a specially commissioned track -- Coldplay's "The Scientist" sung by Willie Nelson that is also being sold on iTunes. All proceeds go to the Chipotle Cultivation Foundation.

 

Credits

Date
Aug 31, 2011
Client :
Chipotle
Client :
Chipotle
Agency :
Observatory
Director, Photography :
Matthew Day
Camera Assistant :
Max Halstead
Electrician :
Aldo Camilleri
Production Designer :
Graham Staughton
Art Department :
Gordon Allen
Art Department :
Joe Kirton
Art Department :
Ben Cte
Puppet Production :
Artem
Puppet Wrangler :
Joe James
Rigger :
Gary Faulkner
Set Animator :
Matthew Cooper
Character Animator :
Gary Cureton
Director and Design :
Johnny Kelly
Production :
Nexus
Producer :
Liz Chan
Production Manager :
Claire Thompson
Production Manager :
Alistair Pratten
Executive Producer :
Cedric Gairard
Executive Producer :
Chris O'Reilly
Executive Producer :
Charlotte Bavasso
Compositing :
Alasdair Brotherston
Compositing :
John Taylor
Additional Compositing :
Sonia Lev
3D Real-Time Capture :
Mark Davies
3D Real-Time Capture :
Wayne Kresil
3D Animation :
Christian Johnson
Music :
Willie Nelson
Foley Artist :
Sue Harding
Sound Design :
Barnaby Templer
Sound Mix :
JM Finch
Agency :
Observatory

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Project Type