Oscar Mayer : Bacon Barter
You dreams have come true. Bacon has taken the place of cash.
Editor's Pick
How good is Oscar Mayer's Butcher Thick Cut Bacon? Is it good enough to take the place of cold, hard cash? 360i and Oscar Mayer are testing out America's love for bacon through "The Great American Bacon Barter," where Josh Sankey -- penniless except for a trailer full of bacon, will drive across the country, from N.Y. to L.A., bartering pig fat in exchange for a night on someone's couch, food, and drink. Follow Sankey's adventure on BaconBarter.com, and barter with Sankey via Facebook, Twitter or email. Things he has bartered for already include Jets tickets (six bacon bricks), a bag of ice (one bacon brick) and an invitation to a Hamptons wedding (one bacon brick.)
The stunt is a smart one, and reminds us a bit of Kyle MacDonald, the Craigslist barterer who succeeded in trading a paper clip for a myriad other things until he finally landed up with a house.
Credits
- Date
- Sep 10, 2012
- Brand :
- Oscar Mayer
- Client :
- Oscar Mayer
- Agency :
- 360i
- Chief Creative Officer :
- Adam Kerj
- Associate Creative Director :
- Aaron Mosher
- Associate Creative Director :
- David Yankelewitz
- Executive Producer :
- Marc Calamia
- Talent :
- Joshua Sankey
- Senior Producer :
- Fred Kluth
- Production Coordinator/Tour Manager :
- Alanda Fellows
- Senior Art Director :
- Megan Schulist
- Copywriter :
- David Bourla
- Digital Strategist :
- Amie Dowker
- Senior Strategist :
- Keane Angle
- Associate Social Marketing Strategist :
- Rebecca Carlson
- Community Manager :
- Brenda Zarate
- Community Supervisor :
- Chloe Mathieu-Phillips
- Technical Director :
- Robert Durbin
- Vice President, Influencer Marketing :
- Rebecca McCuiston
- Senior Social Publicist :
- Margot Inzetta
- Associate Social Publicist :
- Justin Schwartz
- Production Partner :
- NBTV Studios
- Executive Producer :
- Nick Buzzell
- Executive Producer :
- Brant Kantor
- Story Producer :
- Eric Liebman
- Director, Photography :
- Jonathan Schell
- Account Director :
- Laura Honeycutt
- Senior Account Manager :
- Stephanie Dolan
Need a credit fix? Contact the Creativity Editors
Related work

Oscar Mayer: Oscar Mayer smokes its bacon so long it interrupted its own ad with another ad

Oscar Mayer: Oscar Mayer made a Hot Dog Straw for real, a year after a man’s DIY effort went viral

Oscar Mayer: Oscar Mayer embraces ‘Hot Dog Legs’ meme on summer billboards
