Bacon Lovers, Is This the Mall of Your Dreams?
Taco Bell's Surreal Ad Promises the Real Stuff in Latest Product
By
Alexandra Jardine
Published On
Jul 21, 2015
Editor's Pick
The craze for bacon-themed products -- silk scarves, an alarm clock, a bacon-fuelled motorbike and more -- seems never-ending. So Taco Bell and Deutsch turned to this when creating an ad to promote its Bacon Club Chalupa. Set to a remake of Tears For Fears' track "Mad World," it takes place in a surreal shopping mall where the protagonist sees products made of bacon, from clothes and shoes to sunglasses, tattoos and cologne, wherever he turns. But, as the voiceover informs us: "Bacon you can't eat is bacon you don't need." The spot is by Deutsch and was directed by Reset's Vesa Manninen.
Credits
- Date
- Jul 21, 2015
- Agency:
- Deutsch-Los Angeles
- Brand:
- Taco Bell
- Client:
- Taco Bell
- Chief Marketing Officer:
- Chris Brandt
- Vice President, Brand Creative Director:
- Tracee Larocca
- Director, Advertising:
- Aron North
- Brand Experience:
- Alexandra Bunn
- Food Consultant:
- Carolyn Avelino
- North America Chief Creative Office:
- Pete Favat
- Executive Creative Director:
- Brett Craig
- Group Creative Director:
- Guto Araki
- Group Creative Director:
- Tom Pettus
- Creative Director:
- Andy Pearson
- Creative Director:
- Ken Slater
- Associate Creative Director:
- Jeremiah Wassom
- Senior Copywriter:
- Chris Pouy
- Director, Integrated Production:
- Vic Palumbo
- Executive Integrated Producer:
- Paul Roy
- Integrated Producer:
- Jamie Gartner
- Assistant Integrated Producer:
- Evan Aronson
- Music Director:
- Dave Rocco
- Director, Integrated Business Affairs:
- Abilino Guillermo
- Business Affairs Manager:
- Nestor Gandia
- Director, Broadcast Traffic:
- Carie Bonillo
- Senior Broadcast Traffic Manager:
- Sarah Freeark
- Chief Executive Officer:
- Mike Sheldon
- President, Los Angeles:
- Kim Getty
- Live Action Production Company:
- RESET
- Director:
- Vesa Manninen
- Managing Director:
- Dave Morrison
- Executive Producer:
- Jeff McDougall
- Producer:
- Jennifer Ingalls
- Line Producer:
- Ahnee Boyce
- Editing Company:
- Therapy Studios
- Editor:
- Doobie White
- Assistant Editor:
- Amy Bostrom
- Executive Producer:
- Joe DiSanto
- Head of Production:
- Allegra Bartlett
- Finishing/Visual Effects Company:
- Therapy Studios
- Lead Flame Artist:
- Wren Waters
- Flame Artist:
- Dustin Bowser
- Flame Assistant:
- Geoff Stephenson
- CG Producer:
- Elliot Jobe @ THERE
- Audio Post Company:
- Therapy Studios
- Sound Design:
- Eddie Kim
- Mixer:
- Jeff Fuller
- Sound Assistant:
- Eric Shin
- Color Facility:
- MPC
- Colorist:
- Mark Gethin
- Producer:
- Summer McCloskey
- Track:
- "Mad World" by Halsey
- Writer:
- Roland Orzabal
- Post Production:
- Therapy Studios
- Executive Producer:
- Joe DiSanto
- Editor:
- Doobie White
- Assistant Editor:
- Amy Bostrom
- Head of Production:
- Allegra Bartlett
- Mixer:
- Jeff Fuller
- Post Production:
- Therapy Studios
- Executive Producer:
- Joe DiSanto
- Editor:
- Doobie White
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