Taco Bell's Surreal Ad Promises the Real Stuff in Latest Product
Jul 21, 2015
The craze for bacon-themed products -- silk scarves, an alarm clock, a bacon-fuelled motorbike and more -- seems never-ending. So Taco Bell and Deutsch turned to this when creating an ad to promote its Bacon Club Chalupa. Set to a remake of Tears For Fears' track "Mad World," it takes place in a surreal shopping mall where the protagonist sees products made of bacon, from clothes and shoes to sunglasses, tattoos and cologne, wherever he turns. But, as the voiceover informs us: "Bacon you can't eat is bacon you don't need." The spot is by Deutsch and was directed by Reset's Vesa Manninen.