Little Caesars and its agency Barton F. Graf 9000 are up to some spectacular silliness again, with their latest social activations, this time singing the praises of the pizza company's "Bacon Wrapped Crust Deep! Deep! Dish Pizza."
One app, the "Bacon Timeline," allows you to wrap your Twitter timeline in three and a half feet of bacon, while a Facebook mobile app, "Tap the Bacon," takes advantage of that dead space at the top and bottom of your mobile screen when you play videos on the platform. When users tap the bacon pizza on their screen, the film that plays will also be accompanied with funny congratulatory content that plays above and below the main video.