Contagion : Bacteria Billboard
Really viral.
Published On
Sep 08, 2011
Editor's Pick
To promote the new Warner Bros. movie "Contagion" Lowe Roche had some fun playing around with massive amounts of bacteria and fungi. Two giant petri dishes full of bacteria were installed in a storefront in Toronto. Over next couple of days, the bacteria multiplied, producing a one-of-a-kind billboard that depicts the spread of the virus, just like the film. Bacteria included penicillin, mold and pigmented bacteria.
Credits
- Date
- Sep 09, 2011
- Brand :
- Contagion
- Client :
- Contagion
- Agency :
- Lowe Roche-Toronto
- Creative Director :
- Steph Mackie
- Creative Director :
- Mark Biernacki
- Art Director :
- Glen D'Souza
- Copywriter :
- Mike Takasaki
- Producer :
- Beth MacKinnon
- Producer :
- Terri Vegso
- Producer :
- Liz Walker
- Creative Planner :
- Andrew Carty
- Microbiologist :
- Patrick Hickey
- Production Company :
- Untitled Films
- Production Company :
- Curb Media
- Director :
- Tyler Williams
- Director :
- Dean Vargas
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Project Type