Contagion : Bacteria Billboard

Really viral.

Published On
Sep 08, 2011

Editor's Pick

To promote the new Warner Bros. movie "Contagion" Lowe Roche had some fun playing around with massive amounts of bacteria and fungi. Two giant petri dishes full of bacteria were installed in a storefront in Toronto. Over next couple of days, the bacteria multiplied, producing a one-of-a-kind billboard that depicts the spread of the virus, just like the film. Bacteria included penicillin, mold and pigmented bacteria.


Sep 09, 2011
Brand :
Client :
Agency :
Lowe Roche-Toronto
Creative Director :
Steph Mackie
Creative Director :
Mark Biernacki
Art Director :
Glen D'Souza
Copywriter :
Mike Takasaki
Producer :
Beth MacKinnon
Producer :
Terri Vegso
Producer :
Liz Walker
Creative Planner :
Andrew Carty
Microbiologist :
Patrick Hickey
Production Company :
Untitled Films
Production Company :
Curb Media
Director :
Tyler Williams
Director :
Dean Vargas

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Project Type