Football--the game can be rife with bad behavior, violence and poor manners, but online betting giant Paddy Power is channeling all that negative energy into a big payoff for the fans. The new "Ball of Shame" spot out of Crispin Porter + Bogusky and directed by Rattling Stick's Andy McCleod promotes the brand's new app offering: free bets every time a player misbehaves on the pitch. Anytime a pro goes nuts, betters can take that as a cue to look out for special offers.The campaign also includes print, outdoor and social media.