Paddy Power : Bad Behavior

Spot out of CP+B showcases betting app's new bonuses

Published On
Aug 19, 2013

Editor's Pick

Football--the game can be rife with bad behavior, violence and poor manners, but online betting giant Paddy Power is channeling all that negative energy into a big payoff for the fans. The new "Ball of Shame" spot out of Crispin Porter + Bogusky and directed by Rattling Stick's Andy McCleod promotes the brand's new app offering: free bets every time a player misbehaves on the pitch. Anytime a pro goes nuts, betters can take that as a cue to look out for special offers.The campaign also includes print, outdoor and social media.

Credits

Date
Aug 19, 2013
Brand:
Paddy Power
Client:
Paddy Power
Agency:
Crispin Porter & Bogusky-Europe
Creative Director:
Ben Walker
Creative Director:
Matt Gooden
Copywriter:
Bertie Scrase
Copywriter:
Joe Bruce
Art Director:
Christen Brestrup
Art Director:
Kate Baker
Agency Producer:
Joe Bagnall
Agency Planner:
Gavin May
Production Company:
Rattling Stick
Director:
Andy McLeod
Production Company Producer:
Kirsty Dye
Post Production:
Jim Allen
Post Production House:
Big Buoy
Editor:
Art Jones
Editorial Company:
Work
Audio Producer:
Parv Thind
Audio Company:
Wave

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Project Type