Brooklyn Film Festival : Bad Times

TBWAChiatDay New York links tragedy to artistic inspiration

Published On
May 01, 2018

Editor's Pick

Great art comes from great pain. Or, at least, we can hope.

If the Renaissance was born of the Black Death and the collapse of the inner cities birthed graffiti artists, then the art being made in the Trump era will also stand the test of time. So argues a new spot promoting the Brooklyn Film Festival, which runs June 1st through 10th. It's a persuasive argument--McCarthyism gave us Elvis, the Vietnam War inspired Bob Dylan. The '90s were a great time for the economy and the internet, and they gave us the worst two weeks in music history.

The campaign from TBWAChiatDay New York also includes a tongue-in-cheek short film tying the pain of the Great Depression to the creation of swing dancing. Two out-of-breath jitterbugs swap increasingly sad stories of woe in a friendly bout of hyperbolic one-upmanship.

It's a more high-brow pitch than last year's ads, which featured a necklace of severed ears and other absurdist elements, driving home the festival's commitment to fighting censorship. This year's videos are running on the Brooklyn Film Festival site, and a cut of the shorter spot will run on local New York stations.


May 01, 2018
Brand :
Brooklyn Film Festival
Client :
Brooklyn Film Festival
Chief Creative Officer :
Chris Beresford-Hill
Executive Creative Director :
Ian Reichenthal
Executive Creative Director :
Guillermo Vega
Copywriter :
K.S. Shanti
Head of Production :
John Doris
Executive Producer :
Chris Klein
Associate Producer :
Sarah Haroldson
Business Affairs Director :
Theresa Maranzano
Senior Talent Manager :
Eileen Sostre
Account Manager :
Rebecca Press
Production Company :
Director :
Aaron Stoller
Managing Director :
Shawn Lacy
Executive Producer :
Holly Vega
Producer :
Kim Bradshaw
Director, Photography :
Sebastian Pfaffenbichler
Editorial Company :
Mackenzie Cutler
Editor :
Ian MacKenzie
Editor :
Nick Divers
Executive Producer :
Gina Pagano
Assistant Editor :
Brandon Isralasky
Assistant Editor :
Mike Leuis
Audio and Music :
Human Worldwide
Executive Producer :
James Wells
Senior Producer :
Craig Caniglia
Color :
Colorist :
Tim Masik
Senior Producer :
Kevin Breheny
Strategic Planner :
Ali Chastain

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