TBWAChiatDay New York links tragedy to artistic inspiration
May 01, 2018
Great art comes from great pain. Or, at least, we can hope.
If the Renaissance was born of the Black Death and the collapse of the inner cities birthed graffiti artists, then the art being made in the Trump era will also stand the test of time. So argues a new spot promoting the Brooklyn Film Festival, which runs June 1st through 10th. It's a persuasive argument--McCarthyism gave us Elvis, the Vietnam War inspired Bob Dylan. The '90s were a great time for the economy and the internet, and they gave us the worst two weeks in music history.
The campaign from TBWAChiatDay New York also includes a tongue-in-cheek short film tying the pain of the Great Depression to the creation of swing dancing. Two out-of-breath jitterbugs swap increasingly sad stories of woe in a friendly bout of hyperbolic one-upmanship.
It's a more high-brow pitch than last year's ads, which featured a necklace of severed ears and other absurdist elements, driving home the festival's commitment to fighting censorship. This year's videos are running on the Brooklyn Film Festival site, and a cut of the shorter spot will run on local New York stations.