Tui : Bad Weather Vacation
When bad weather is good.
Published On
May 02, 2011
Editor's Pick
Jung Von Matt/Alster decided to make something good out of bad weather with the Bad Weather Vacation contest for TUI, one of the biggest travel agencies in Germany. Players downloaded a special app on their phones that tracked their location and weather. Users had to check in via the app and the worse their weather was, the higher they'd score. At the end of the contest period, the player with the worst weather experiences, or the highest score, won a holiday to the Dominican Republic.
Credits
- Date
- May 03, 2011
- Brand :
- Tui
- Client :
- Tui
- Agency :
- Jung von Matt/Alster
- Executive Creative Director/Production :
- Gotz Ulmer
- Creative Director :
- Michael Ploj
- Art Direction :
- Andres Maldonado
- Art Direction :
- Tommy Norin
- Copywriter :
- Georg Muehl
- Programming :
- Clanmo
- Programming :
- Christian Roeingh
- Copywriter :
- Salvatore Russomanno
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Project Type