A Snowboarding Mountain Goat Promotes Tom Tom's Latest Action Cam

Global Campaign Targets Extreme Sports Enthusiasts

Published On
Jun 18, 2015

Editor's Pick

Wearable tech just got a new spokesperson: a snowboarder with hoofs. In this global campaign for TomTom, promoting its first 4K Bandit action camera, a mountain goat ("Baaadass Billy") takes center stage. In this online film, after we seem him trying to upload his extreme sports photos in a log cabin, we see him skiing, snowboarding, parachuting and hang gliding, all wearing the TomTom Bandit. It's a silly but memorable idea that'll probably appeal to its target audience of extreme sports enthusiasts, with the voiceover straight out of the snowboarding fraternity.

The online campaign is by DDB & Tribal Worldwide, Amsterdam, which has also created a mobile site where people can find out more of Billy's backstory (apparently, his sponsors include "Goatify" and "Goatzilla"). A Facebook competition to win an action trip to Whistler, Canada, is also part of the campaign.

Credits

Date
Jun 18, 2015
Agency :
DDB & Tribal Worldwide-Amsterdam
Brand :
TomTom
Client :
TomTom
Client Services Director :
DDB & Tribal Amsterdam
Project Director :
DDB & Tribal Amsterdam
Concept :
DDB & Tribal Amsterdam
Creative Director :
DDB & Tribal Amsterdam
RTV Producer :
DDB & Tribal Amsterdam
Production Company :
Brenninkmeijer & Isaacs
Producer :
Oskar Bard
Producer :
Sebastian Hedin
Director, Photography :
Kjell Lagerroos
Producer :
Sander Brenninkmeijer
Editor :
Fiona Fuchs
Grading :
Hectic Electric
Online :
Hectic Electric
Sound Studio :
Kaiser Sound Amsterdam
Music :
Kaiser Sound Amsterdam

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Project Type