What does it take to make that perfect Baileys drink? A mindblowing contraption of levers and balances, which work together for a mesmerizing sequence created by R/GA London and Stockholm to launch Baileys Chocolat Luxe. The online film walks you throguh the story of the creation of the new drink, which combines belgian chocolate with Baileys original Irish Cream.
Done entirely in-camera, the spot used a 12-foot physical Rube Goldberg-esque physical installation. It will live on YouTube.