Brands are always urging consumers to keep it real, but some do it better than others. Here, Ballantine's applauds authenticity and self-belief in an energetic spot from M&C Saatchi, imploring consumers to "stay true." It features drummer Ben Mead, who has rejected the traditional path of record contracts and instead favors less well-known venues where his band feel that their music is best appreciated.
The spot, shot by Jake Nava, kicks off a global campaign that also includes print ads, below-the-line work by M&C Saatchi Sport & Entertainment, and a digital campaign through Work Club. It is rolling out across South America, southern and central Europe, with other markets globally rolling out throughout 2013 and into 2014.
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