Ballantine's Serves Up Six Second Vine Cocktails

Whisky Brand Markets Itself As A Mixer In Argentinian Campaign

Published On
Oct 15, 2013

Editor's Pick

Whisky Ballantine's is the latest brand to use Vine as a marketing medium, serving up a series of cocktail recipes in six second clips. The campaign, by Argentinian agency Woonky, aims to promote Ballantine's as a mixer for simple drinks (such as Mint Juleps) which aren't complicated to remember, and increase its consumption on informal occasions.