Loducca-Sao Paulo : Balloons - The Making Of...

How MTV went pop.

Published On
Jul 24, 2011

Editor's Pick

Anyone who has watched the Brazilian MTV spot, Balloons, must have wondered how on earth it was done - and here's a chance to find out.

ParanoidBR, whose Dulcidio Caldeira directed Balloons for MTV, has released a 'making of' film, showing how 600 animation drawings were printed, stuck on the balloons, and then attached to a specially constructed railroad track, before being mercilessly popped.

Balloons picked up two golds (for craft and design) and a silver (for film) at Cannes this year.


Jul 25, 2011
Agency :
Loducca-Sao Paulo
Production :
Director :
Dulcidio Caldeira

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