Loducca-Sao Paulo : Balloons
Many balloons were harmed in the making of this film
Published On
Apr 27, 2011
Editor's Pick
For a new installment of the Music Never Stops campaign for MTV, Loducca creates an animated sequence in the medium of.. balloons.
The spot, directed by Dulcidio Caldeira out of Paranoid Brazil, is a stop motion animation, with each balloon acting as a frame.
Some production facts and figures on the project: Balloons were fastened onto a 200 meter long rail, and lined up via laser guide. To achieve a moving picture effect, 10 balloons had to be popped per second, or 600 balloons per minute. It took nearly 24 straight hours to shoot the multiple takes needed.
The spot will air on MTV and in movie theaters in Sao Paulo and Rio de Janeiro.
Credits
- Date
- Apr 28, 2011
- Agency :
- Loducca-Sao Paulo
- Creative :
- Andre Faria
- Creative :
- Guga Ketzer
- Creative Director :
- Cassio Moron
- Creative Director :
- Marco Monteiro
- Creative Director :
- Pedro Guerra
- Group Creative Director :
- Guga Ketzer
- Executive Creative Producer :
- Sid Fernandes
- Executive Creative Producer :
- Ana Luisa Andre
- RTV :
- Karina Vadasz
- Production :
- Paranoid
- Director :
- Duldicio Caldeira
- Photography :
- Alexandre Ermel
- Animation/Illustration :
- Daniel Semanas
- Executive Producer :
- Egisto Betti
- Final Art :
- Sindicato VFX
- Soundtrack :
- Hilton Raw
- Creative :
- Dulcidio Caldeira
Need a credit fix? Contact the Creativity Editors
Project Type