Band-Aid : Magic Vision app demo

Magic away the hurt with Miss Piggy.

Published On
May 23, 2012

Editor's Pick

Johnson & Johnson has released a cute demo video for Band-Aid's Magic Vision app featuring the Muppets, which Creativity reported last month. The augmented reality app (developed together with JWT New York) is designed to distract kids from their cuts and grazes; by placing an iPhone or iPad over one of a Band-Aid bandage or box, you can interact with Kermit, Miss Piggy and Gonzo. As the demo says, good luck getting your iPhone back.

Credits

Date
May 23, 2012
Brand:
Band-Aid
Client:
Band-Aid
Agency:
JWT-New York
Chief Creative Officer:
Jeff Benjamin
Chief Creative Officer:
Matt MacDonald
Chief Creative Officer:
Ryan Kutscher
Executive Creative Director/Production:
Eric Weisberg
Creative Director:
Josh Shabtai
Creative Director:
Yana Hunt
Art Director:
Bianca Guimaraes
Director, Creative Technology:
Martin Legowiecki
Chief Integration Officer:
Mike Geiger
Chief Creative Officer:
James Cooper
Head of Production:
Sergio Lopez
Digital Production Director:
Suzanne Molinaro
Digital Production Director:
Paul Sutton
Digital Producer:
Vanessa Scanlan
Business Director:
Chris Wilson
Director, Technology:
Ricky Bacon
Technical Lead:
William Mincy
Unity Programmer:
Won Kim
iOS Developer:
Karl Catigibe
iOS Developer:
Christine Reindl
Brand Director:
Caroline Coleman
Content Producer:
Mustafa Imam
Project Manager:
Joe Marra
Character Animation:
9k9 Interactive
Art Buyer:
Richard Cardinali
Music Producer:
Dan Burt
Creative Director:
Rachel Birnbaum
Senior User Experience Strategist:
Jon Fishel

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Project Type