Newcastle Stuffs 37 Brands Into Its Super Bowl Ad

Beer Maker Debuts Final 'Band of Brands' Ad From Droga5

Published On
Jan 27, 2015

Editor's Pick

So here it is. Newcastle Brown Ale has unveiled its "Band of Brands" ad, featuring a whopping 37 different marketers, including Match.com, Lee jeans, Sharper Image, McClures Pickles and Las Vegas Tourism. The campaign, created out of Droga5, New York, called out to other advertisers to pitch in for a spot to air regionally during the big game. Although 350 brands applied to join, the ad only managed to cram about one-tenth of them into its 30 seconds.

Read more about the ad on Adage.com.

Credits

Date
Jan 27, 2015
Brand:
Newcastle
Client:
Newcastle
Agency:
Droga5-New York
Chairperson:
David Droga
Chief Creative Officer:
Ted Royer
Group Creative Director:
Scott Bell
Senior Art Director:
Dan Kenneally
Senior Copywriter:
Ryan Raab
Junior Art Director:
Martins Zelcs
Junior Copywriter:
Bryan Stokely
Head of Design:
Rich Greco
Designer:
Mark Yoon
Chief Creative Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Broadcast Producer:
David Cardinali
Director, Integrated Production Business Affairs:
Dianne Richter
Business Manager:
Matt Friday
Head of Interactive Production:
Niklas Lindstrom
Interactive Producer:
Rainy Kumar
Associate Director, Technology:
Keath Chan
Technical Lead:
Joachim Do
Senior Developer:
Jim Alexander
Design Technologist:
Phillip Pastore
Quality Assurance Lead:
Cory Savary
Quality Assurance Engineer:
Yadira Isaac
Junior Designer:
Jeff Kardos
Global Chief Strategy Director:
Jonny Bauer
Head of Strategy:
Chet Gulland
Strategist:
Nick Maschmeyer
Social Strategist:
Rebecca Russell
Communications Strategist:
Kevin Wang
Group Account Director:
Dan Gonda
Account Director:
Nadia Malik
Account Manager:
Ashton Atlas
Project Manager:
Bill Wilson
Senior Director, Portfolio Brands:
Charles Van Es
Brand Director:
Priscilla Dohnert
Brand Manager:
Brett Steen
Production Company:
Caviar Content
Director:
Ruben Fleischer
Executive Producer:
Jasper Thomlinson
Executive Producer:
Luke Ricci
Line Producer:
Geoff McLean
Director, Photography:
Jonathan Sela
Production Designer:
Craig Reynolds
Editorial:
The Cutting Room
Editor:
Chuck Willis
Assistant Editor:
Greg Ryan
Managing Partner:
Susan Willis
Executive Producer:
Melissa Lubin
Sound Mixing:
Walter Bianco
Finishing:
Light of Day VFX

Need a credit fix? Contact the Creativity Editors

Industry
Project Type