So here it is. Newcastle Brown Ale has unveiled its "Band of Brands" ad, featuring a whopping 37 different marketers, including Match.com, Lee jeans, Sharper Image, McClures Pickles and Las Vegas Tourism. The campaign, created out of Droga5, New York, called out to other advertisers to pitch in for a spot to air regionally during the big game. Although 350 brands applied to join, the ad only managed to cram about one-tenth of them into its 30 seconds.
Read more about the ad on Adage.com.