Mattel : Barbie Anthem
Ogilvy, Los Angeles and the Famous Group have teamed up to launch a new website celebrating Barbie's 50th birthday. The site, pretty much Waylon Smithers' dream come true, features a lengthy video that veers through 50 years'
Published On
Nov 19, 2008
![Barbie Anthem](https://s3-prod.adage.com/s3fs-public/styles/width_660/public/mattel-barbieanthem08103301_0.jpg)
Editor's Pick
Ogilvy, Los Angeles and the Famous Group have teamed up to launch a new website celebrating Barbie's 50th birthday.
The site, pretty much Waylon Smithers' dream come true, features a lengthy video that veers through 50 years' worth of Barbie dolls, accessories and houses. The clip is seemingly taken in one shot as a 35mm camera roams through an expansive miniature set featuring Mattel's various Barbie designs. Visitors can stop the video along the way to take close-up looks and get info on specific Barbie items, click on whether they had it or wanted it and share memories of the items.
The site, pretty much Waylon Smithers' dream come true, features a lengthy video that veers through 50 years' worth of Barbie dolls, accessories and houses. The clip is seemingly taken in one shot as a 35mm camera roams through an expansive miniature set featuring Mattel's various Barbie designs. Visitors can stop the video along the way to take close-up looks and get info on specific Barbie items, click on whether they had it or wanted it and share memories of the items.
Credits
- Date
- Nov 19, 2008
- Client :
- Mattel
- Agency :
- Ogilvy-Los Angeles
- Group Creative Director :
- Peter Kang
- Group Creative Director :
- Vonnie Cameron
- Creative Director :
- Johann Conforme
- Associate Creative Director :
- Wendy Trilling
- Copywriter :
- Graham Simon
- User Experience Director :
- Henry Kuo
- Executive Group Director :
- Denise Halloran
- Project Manager :
- Kelsie Wolder
- Project Management Director :
- Susan Lee
- Web Production/Programming :
- The Famous Group
- Creative Director :
- Greg Harvey
- Producer :
- Alana Blasingame
- 3D Supervisor :
- Lawrence Pasion
- 3D Artist :
- Fatt Moley
- Compositor :
- Joel Ashman
- Editor :
- Josh Sneider
- Director, Interactive :
- Michael Marina
- Lead Developer :
- David Minassian
- Flash Developer :
- Vahag Dudukgian
- Flash Developer :
- Slava Yanson
- Designer :
- Jordan Tabije
- Director :
- Greg Harvey
- Director, Photography :
- Kenneth Yeung
- Brand :
- Mattel
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Project Type