Mattel : Barbie Anthem

Ogilvy, Los Angeles and the Famous Group have teamed up to launch a new website celebrating Barbie's 50th birthday. The site, pretty much Waylon Smithers' dream come true, features a lengthy video that veers through 50 years'

Published On
Nov 19, 2008

Editor's Pick

Ogilvy, Los Angeles and the Famous Group have teamed up to launch a new website celebrating Barbie's 50th birthday.

The site, pretty much Waylon Smithers' dream come true, features a lengthy video that veers through 50 years' worth of Barbie dolls, accessories and houses. The clip is seemingly taken in one shot as a 35mm camera roams through an expansive miniature set featuring Mattel's various Barbie designs. Visitors can stop the video along the way to take close-up looks and get info on specific Barbie items, click on whether they had it or wanted it and share memories of the items.

Credits

Date
Nov 19, 2008
Client :
Mattel
Agency :
Ogilvy-Los Angeles
Group Creative Director :
Peter Kang
Group Creative Director :
Vonnie Cameron
Creative Director :
Johann Conforme
Associate Creative Director :
Wendy Trilling
Copywriter :
Graham Simon
User Experience Director :
Henry Kuo
Executive Group Director :
Denise Halloran
Project Manager :
Kelsie Wolder
Project Management Director :
Susan Lee
Web Production/Programming :
The Famous Group
Creative Director :
Greg Harvey
Producer :
Alana Blasingame
3D Supervisor :
Lawrence Pasion
3D Artist :
Fatt Moley
Compositor :
Joel Ashman
Editor :
Josh Sneider
Director, Interactive :
Michael Marina
Lead Developer :
David Minassian
Flash Developer :
Vahag Dudukgian
Flash Developer :
Slava Yanson
Designer :
Jordan Tabije
Director :
Greg Harvey
Director, Photography :
Kenneth Yeung
Brand :
Mattel

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