Barbie Gets a Modeling Gig -- for Target Swimsuits
Doll's New Bod Shows Off Retailer's Swimwear
Mar 02, 2016
Barbie's new body has helped her land a modeling gig. Target is using the Mattel-owned dolls to help push its swimsuits as part of its ongoing "Target Loves Every Body" effort, which targets all body types.
Barbie is a fit for that strategy because the brand recently debuted in a range of skin tones and shapes, including curvy, petite and tall. Opting for models, no matter how small, in a diverse assortment of body types will help Target customers shake off body insecurities, according to a recent blog post from the retailer. As part of the bigger campaign, by Mother New York, Target will encourage consumers to use the "#NOFOMO" hashtag, which is "all about shaking off body insecurities and not letting anything get in the way of having fun in our swimsuits," the retailer said in the blog post.