Barclays is marking 20 years of its sponsorship of Premier League soccer with a documentary following the journey of brother and sister professional football players.
The campaign also highlights the bank's title sponsorship of the Barclays FA Women’s Super League and its involvement in grassroots initiatives.
The film centers on siblings Reece and Lauren James, who are both in their twenties and grew up with the Barclays sponsorship. Reece James is a Premier League player for Chelsea F.C., while his sister Lauren plays for Chelsea in the Barclays FA Women’s Super League.
The push is notable for championing the women's game as much as the men's. In the long-form version of the film, the Jameses' dad takes us through his kids' soccer journey. They recall watching the Barclays Premier League as kids and being inspired by legends such as Drogba. The film goes on to show them being signed professionally. It ends with the message "For 20 years Barclays has been committed to football and it’s still, all to play for."
The campaign will appear both as a three-minute online documentary and as a 30-second TV ad, running on TV both in the UK on channels including Sky Sports. It will also air in the U.S. on NBC.
The film was created by agency Iris and directed by Charlie Watts at Rogue films. “Growing up, Lauren and Reece James have only ever known Barclays football," said Ross Taylor, creative director at Iris, in a statement. "They’re the perfect siblings to share the Barclays 20-year commitment story across both the Premier League and now the Barclays FA Women's Super League. It’s an exciting time for the game with a brilliant inclusivity message too.”