Barclays' Rube Goldberg-Style Pre-Roll Ad 'Skips Itself'

Bob Partington and The Martin Agency London Work Their Magic

Published On
May 16, 2017

Editor's Pick

With its pre-roll ads for Geico, The Martin Agency is one of the best agencies in the business at finding new ways to get viewers to watch, instead of skip, pre-roll ads by making them entertaining.

Now the agency's London office has come up with a campaign for U.K. banking giant Barclays that also aims to make the pre-roll interesting. It worked with director Bob Partington of 1stAveMachine (who's well- known for his amazing optical feats for the likes of Stella Artois and OK Go) to create a Rube Goldberg-style machine. The sequence ends with the machine activating the "skip ad" button. The message -- that Barclays already understands your needs, so the ad will "skip itself."

Credits

Date
May 16, 2017
Agency:
The Martin Agency-London
Brand:
Barclays
Client:
Barclays
Director:
Bob Partington
Production Company:
1stAveMachine
Executive Creative Director:
Dan Fisher
Creative Director:
Mark Nicholson
Creative:
Soren Birk
Creative:
Lloyd Daniel
Head of Account Management:
Stephanie Hobart
TV Producer:
Christian Gill
Executive Producer:
Isabella Parish
Producer:
Mike Capon
Grade:
Daniel De Vue
Grade:
Glassworks
Post Production:
1stAveMachine
Sound Director:
Smoke & Mirrors
Sound Director:
Wave

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