Barnardo's : 35 Million Directors

O Canada, by Canadians.

Published On
Nov 20, 2012

Editor's Pick

Canada is the latest country to turn to its own citizens for help in promoting tourism, with this video made up of footage sent in by 35 million Canadians. Made by DDB Canada, its approach follows the efforts of Sweden, with its Cyber grand-prix winning@Sweden Twitter account, and the Philippines, whose tourism campaign gained a momentum of its own when citizens set up a Facebook page devoted to it.