Peanut M&M Is In Danger In Candy Brand's Super Bowl Spot

BBDO Ad Is Part Of Mars 'Year Of The Peanut' Campaign

Published On
Jan 29, 2014

Editor's Pick

For this year's Super Bowl ad, M&Ms is putting the spotlight on its peanut variety, featuring the character called Yellow, who first debuted in 1954 but has typically taken a supporting role to the Red character. The spot, out of BBDO, revolves around a mysterious delivery of Yellow in the trunk of a car to snow-bound gothic mansion. His captor -- looking and sounding like a member of the Russian mafia -- expains in sinister tones just exactly what he wants to do with his favorite candy. That would be...chop it up and sprinkle it on ice-cream.