J&J Examines The Role of Dads in Father's Day Documentary

Film by TBWA Features Three Real Life Dads

Published On
Jun 11, 2014

Editor's Pick

Johnson & Johnson has always had a strong brand association with babies, and by default mothers. But in this documentary-style film produced for Father's Day, the brand takes a reflective look at the parenting role played by dads. Directed by Antony Crook of RDI for TBWA/Chiat/Day it focuses on three different real-life dads as they contemplate the impact they're making on their children's lives. Each dad has faced different challenges, from insecurity to homelessness. The final insight is that dads might not realize it, but they're irreplaceable.

Credits

Date
Jun 11, 2014
Agency:
TBWA/Chiat/Day
Brand:
Barnardo's
Client:
Barnardo's
Global Creative President:
Rob Schwartz
Chief Creative Officer:
Stephen Butler
Creative Director:
Mike Yagi
Art Director:
Becky Ginos
Art Director:
Liz Levy
Copywriter:
Jason Locey
Director, Production:
Brian O Rourke
Director, Production:
Peter Bassett
Producer:
Lacy Plunk
Digital Producer:
Kiley Story
Analyst:
Baker Lambert
UX Designer:
Lester Dizon
Lead Developer:
Justin Kipker
Quality Assurance:
Lester Broas
Quality Assurance:
Walter Velasquez
Planning Director:
Neil Barrie
Digital Planner:
Tyler Gaul
Creative Planner:
Kelly Philipse
Business Affairs Director:
Linda Daubson
Business Affairs Manager:
Maryam Ohebsion
Production Company:
RDI
Director:
Antony Crook
Executive Producer:
Phillip Detchmendy
Executive Producer:
Arrow Kruse
Producer:
Paul Kawasaki
Line Producer:
Adam Baxter
Editor:
Vincent Oresman
Assistant Editor:
Michelle Choug
Post Supervisor:
Nathan Rotmensz
Music:
Barking Owl
Exec. Producer/Creative Director:
Kelly Bayett
Producer:
Whitney Fromholtz
Composer:
Houston Fry
Final Mix:
Play Sound
Mixer:
John Bolen
Executive Producer:
Lauren Cascio
Finishing:
D-Spot Post
Colorist:
James Honaker

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