Brazilian indie electronic band Aldo wants everyone to sing its latest tune, "Unbreakable." So it tapped creatives at Wieden & Kennedy Brazil to make that happen, in a far-out interactive music video that has fun with face recognition technology.
Visitors to the site AldoFeat.Me can type in any person or creature and the interface will call up a slate of their images. The site then superimposes moving mouths onto the mugs and depicts them all lip-syncing Aldo's tune. It's a blast (and potential time-waster). We tried it out with media darling of the moment, Donald Trump Jr., here -- but you can check out more possibilities in the demo video -- or just plug away yourself.
The ad debuted earlier this year and shortlisted at the Cannes Lions in the Entertainment category. It's just the latest in innovative musical moves from the agency. Previously, W&K Portland creatives were behind amazing interactive clips for Portugal.TheMan and Real Estate.