Barnardo's : Escape Key

ESC!

Published On
Mar 04, 2013

Editor's Pick

"Escape" from the drudgeries of your every day life with this wonderful campaign out of Y&R Dubai for Land Rover. The campaign sent prospective Land Rover adventurerers who were chained to their desks a "Land Rover LR4 Escape Key," a keyboard key that took the place of their regular ESC key -- a little reminder of where they could be escaping to.

Three batches of 800 keys were sent out, and, according to the agency, queries tripled, and test-drives went up over 200%.