BBH and Channel 4 launch a new campaign for children's charity Barnardo's, with a new spot called "Life Story." The hard-hitting spot tells the story of a well-adjusted young man -- and the impact Barnardo's and a helping hand can have. Ringan Ledwidge directs.
A behind-the-scenes video shows how Ledwidge made the spot feel like a single shot using edit transitions and also shows the feeling and thought put into the work.
A previous campaign for Barnardo's told the story of a descent into despair and a Barnardo's-assisted recovery.