Orville Redenbacher's Asks What's Missing from These Billboards

Agency Blammo Shows What Movies Are like sans Orville

Published On
Jul 13, 2014

Editor's Pick

Popcorn brand Orville Redenbacher's enlists the help of the help of Toronto-based agency Blammo to remind movie fans that the experience is incomplete without popped treats. The creative house has gone literal with its interpretation, though, as it produced film title billboards start to resemble "Wheel of Fortune," with blank spots where letters should be. Passersby will note they only become visible after nightfall and (don't) just happen to spell out the snack food's name.