Morrisons is the latest British grocer to reveal its Christmas spot, with a cute little boy who's keen on general knowledge the star of the show. As his family prepares for Christmas, both they and some of the staff at Morrisons ask him trivia questions, the answers to some of which are Christmas foods (like the capital of Belgium, or the winner of the Eurovision Song Contest in 1993 -- Turkey.) At the end of the spot it's revealed he's been preparing for a game of Trivial Pursuit with his grandad on Christmas Day. The tagline is "Morrisons Makes It."
The spot is by Publicis London.