National Geographic and McCann New York set out to give viewers an astronaut's perspective of the earth--by sticking helmets on their heads. To promote its new series "One Strange Rock," produced by Darren Aronofsky and Nutopia, the broadcaster created special "Space Projection Helmets" for viewers of a screening premier of the series in New York last week.
The headgear allowed them to view footage from "One Strange Rock" and used laser projection, custom fish-eye optics and in-built audio.
According to NatGeo, this offers a better experience of what it's like to be an astronaut than virtual reality. Unlike in-market VR headsets, the helmet offers full visor field-of-view and is designed so the user can freely move their head inside of the dome to look around, just as an astronaut would within their helmet in space.
Following the premiere, the 25 helmets will now travel to science centers, schools and museums around the country, giving young people the chance to experience space too. Venues include the Center of Science and Industry (COSI) in Columbus, OH and Liberty State Science Center in Jersey City, NJ.
The helmets are the latest multi-dimensional storytelling initiative from McCann New York, which had also created the celebrated Lockheed Martin "Field Trip to Mars" group VR experience.
The project was executive produced by Jane Root who heads up production company Nutopia.