Foster's Has The Answer When Friends Bore You About Finance

'Paddle of Rebuke' Features In Latest Spot From Aussie Beer Brand

Published On
Mar 28, 2014

Editor's Pick

When it comes to beer-related fun, everyone knows the Aussies have it sorted. So in Foster's latest UK spot, the Heineken-owned brand dishes out practical advice for a guy who's just trying to have a fun night out with his friends. Our hero, from Cardiff, puts in a call to a sun-drenched Aussie beach hut to ask for help because his mate is talking too much about the economy. This, apparently, constitutes a "Gentleman's Fun Crisis," calling for the "Paddle of Rebuke", or a code-word or sign that he's "being a drongo." The spot, the latest in the brand's "Good Call" campaign, is by adam&eve/DDB London, and directed by Hungry Man's Tim Bullock.