M&M Characters Act Out Classic Movie Scenes In Cinema PSA

'Spokescandies' Try To Save The World In Mock Movie Trailer

Published On
Jan 15, 2014

Editor's Pick

M&Ms "spokescandies" are back -- this time in a cinema PSA telling people to turn off their cellphones. The characters act out a selection of classic movie scenes (like Speed and Mission Impossible, to make a mock movie trailer. Unfortunately, they're interrupted by someone's cell phone ringing just when they're about to save the world. M&M watchers might be interested to know this campaign represents the first time all six candies have been featured together in one spot. However, Red and Yellow take the starring roles in accompanying in-theater posters. BBDO New York created all the work.