Just What Do Sex Toys Have to Do With ADC Awards?

Campaign Highlights the Rarity of Winning

Published On
Jan 25, 2016

Description

The Art Directors Club is highlighting its awards' exclusivity by using some funny/quirky stats to illustrate how rare it is to win one of its Cubes.

For example, as this spot showing a cat toying with a vibrator illustrates, over 2,000 more people every year will have a sex toy injury than win an ADC Gold Cube. Elsewhere, we see that more people are married to their cousins than will ever win a Cube, and that in 2016, more will die taking selfies than win a Black Cube. The ads are by BBDO New York and support the awards' call for entries, which kicked off earlier this month.

The deadline for entries for the 95th ADC Awards is January 29 for digital and student submissions, and Feb. 8 for advertising and innovation submissions. For information, visit the awards website.

Credits

Date
Jan 25, 2016
Brand:
Barnardo's
Client:
Barnardo's
Agency:
BBDO-New York
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Creative Director:
Rick Williams
Creative Director:
Marcel Yunes
Associate Creative Director, Art Director:
Alison Baker
Senior Copywriter:
Farley Katz
Junior Art Director:
Kristin Clark
Junior Copywriter:
Matthew Low
Producer:
Whitney Husnik
Videographer:
Andrew Osborne
Production Assistant:
Jeff Reagan
Post Production:
EG+ Worldwide
Executive Producer:
Renee Haar
Senior Producer:
Heath Schoengold
Editor:
Nick Toscano
Mixer:
Corey Bauman

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Project Type
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