Barnardo's : Rewrite

A simple click can help rewrite a troubled girl's story.

Published On
Sep 24, 2012

Editor's Pick

BBH London has a legacy of compelling, and thought-provoking campaigns for children's charity Barnardo's, which, in recent years have shown the power of people's donations in turning abused kids' lives around. This latest effort, Rewrite, leverages a deceptively simple Facebook app, and some clever copywriting, to tell the story of troubled girl's life before, and after, the help of Barnardo's.

Previous ads included an interactive billboard directed by Frank Budgen that showed a girl's expression change, after passersby made a donation, as well as a moving spot directed by Ringan Ledwidge that within a single scene reverse-chronicled a disadvantaged boy's progress toward a happy, adult life.