Just How Did Carl Hardee Jr. and Sr. Dream Up Ribs on a Burger?

Latest Spot Promotes the Chain's Baby Back Rib Burger

Published On
Apr 28, 2017

Editor's Pick

Carl Hardee Jr. and Sr. are back in a new spot from the restaurant chain that explains how the Baby Back Rib Burger was born.

The father and son duo, played by Drew Tarver and Charles Esten respectively, were first introduced in a spot by 72andSunny in late March following the company's rebranding. In this ad, they're eating at a rib joint when they get -- or rather steal -- the "million dollar" idea to put ribs on a burger. "Somebody finally put real ribs on a burger," says the voiceover -- in perhaps a dig at McRib. "It was us."

Wayne McClammy at Hungry Man directed the spot, which will debut nationally on May 1, promoting the new burger. We're told the rib supplier for the product, Bubba's-Q, is owned and operated by former Detroit Lions' football star Al "Bubba" Baker and is a recent success story in its own right after garnering major investment from "Shark Tank's" Daymond John.

Now let's see how this fares against McDonald's beloved McRib, which features the rib, but not the burger part.

Credits

Date
Apr 28, 2017
Brand:
Barnardo's
Client:
Barnardo's
Agency:
72andSunny
Chief Marketing Officer:
Brad Haley
Senior Vice President, Product Marketing:
Bruce Frazer
Director, Advertising:
Brandon LaChance
Senior Vice President, Field Marketing, Media and Merchandising:
Steve Lemley
Director Product Marketing and Merchandising:
Christie Cooney
Product Marketing Director:
Kathy Johnson
Product Marketing Manager:
Alison Pocino
Founder:
John Boiler
Creative Co-Chair:
John Boiler
Executive Creative Director:
Jason Norcross
Group Creative Director:
Josh Fell
Senior Designer:
Jon Hall
Writer:
Drew Burton
Designer:
Daran Brossard
Chief Production Officer:
Tom Dunlap
Executive Film Producer:
Molly Mcfarland
Junior Producer:
Nani Weinberg
Production Coordinator:
Ian Donnelly
Group Brand Director:
Alexis Coller
Brand Director:
Michal David
Senior Brand Manager:
Ali Arnold
Brand Coordinator:
Makenna Magarity
Partnerships and Legal Director:
Amy Jacobsen
Partnerships and Legal Senior Manager:
Jennifer Jahinian
Partnerships and Legal Coordinator:
Joseph Pereira
Group Director, Strategy:
Scott Jensen
Director, Strategy:
Michael Lewis
Strategist:
Luis Jasso
Junior Strategist:
Marquis Mahoney
Production Company:
Hungry Man
Director:
Wayne McClammy
Executive Producer:
Mino Jarioura
Producer:
Dave Bernstein
Director, Photography:
Matthew Libatique
Editorial:
Rock Paper Scissors
Editor:
Christjan Jordan
Assistant Editor:
Pieter Viljoen
Producer:
Dani DuHadway
Visual Effects:
Jamm Visual
Color:
Shed LA
Music:
Beacon Street
Sound Design:
HECHO EN 72
Mix:
HECHO EN 72

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Project Type
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