Barnardo's : Smoking Kid

A new perspective.

Published On
Jun 21, 2012

Editor's Pick

An innovative anti-smoking effort from Ogilvy Asia, for the Thai health Promotion Foundation. The agency enlisted young children to walk up to smokers in the street, holding a cigarette and nonchalantly asking for a light. The smokers inevitably told them "no," and then detailed the dangers of smoking. The kids then asked: Why do you do it then?