Barrio, a sunny rooftop bar in Stockholm, is offering more than just beer on draft this summer -- you can also get a serving of SPF20 sunscreen to go with it.
Pharmacy chain Apotek Hjartat (which has impressed us before with its creative marketing stunts like a "coughing billboard" and a haircare poster that reacts to a train's arrival on the subway) created the specially designed serving tap with agency Wenderfalck to provide sunscreen free to customers.
The reason is that Swedes are bad at using sunscreen -- being used to cold weather, when the sun does come out many fail to use it. According to Apotek, while Swedes are better at applying sunscreen at the beach, it's places like outdoor dining areas where they don't realize the strength of the sun and can often be sunburned -- in a survey, only seven per cent of people said they would use it in these places.
The sunscreen on offer at Barrio is Apotek's own-brand Apolosophy.