'I Have a Dream' Meets NBA Firsts in Uplifting Ad

Spot via Translation to Debut During NBA Games on Martin Luther King Day

Published On
Jan 16, 2015

Editor's Pick

As a tribute to Martin Luther King Day and Black History Month, NBA's advertising agency Translation has created a moving commercial for the 2014-2015 season that celebrates how far the league has come in the past 60 years. The "Breaking Barriers" video features audio of Rev. Martin Luther King Jr.'s "I Have A Dream" speech paired with black & white clips of monumental "firsts" throughout the NBA's history -- the signing of the league's first African-American player Chuck Cooper, its first black coach, NBA player Bill Russell, its first female referee Violet Palmer and more recently, its first openly gay player Jason Collins. The creation of the ad marks only the third time that the Estate of Martin Luther King, Jr. has granted outside entity rights to the famous speech.

Credits

Date
Jan 16, 2015
Agency:
Translation
Founder/Chief Executive Offier:
Steve Stoute
Chief Creative Officer:
John Norman
Brand:
NBA
Client:
NBA
Chief Strategy Officer:
John Greene
Executive Creative Director:
Betsy Decker
Art Director:
Matt Comer
Copywriter:
Andy Ferguson
Director, Content Production/Executive Producer:
Miriam Franklin
Associate Producer:
Philinese Kirkwood
Head of Brand Strategy:
Tim Flood
Strategist:
Lindsey Neeld
Project Manager:
Matt DeSimone
Editorial Company:
Cut + Run
Editor:
Dayn Williams
Assistant Editor:
Adam Bazadona
Post Executive Producer:
Raná Martin
Post Producer:
Jean Lane
Visual Effects:
Sibling Rivalry
Creative Director:
Matt Tragesser
Animator and Compositor:
Gabe Darling
Executive Producer:
Maggie Meade
Head of Production:
Joanna Fillie
Post Producer:
Tracey McDonough
Telecine/Conform:
Company Three/Method
Colorist:
Rob Sciarratta
Flame Artist:
Carmen Maxcy
Audio Post:
Heard City
Mixer:
Phil Loeb
Mixer:
Evan Mangiameli
Executive Producer:
Gloria Pitagorsky
Music:
Trackmasters
Copywriter:
Amir Farhang
Account Team:
Chris Martin
Account Team:
Tim Van Hoof
Audio Supervisor:
Fafu Pfafflin

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