'I Have a Dream' Meets NBA Firsts in Uplifting Ad
Spot via Translation to Debut During NBA Games on Martin Luther King Day
Editor's Pick
As a tribute to Martin Luther King Day and Black History Month, NBA's advertising agency Translation has created a moving commercial for the 2014-2015 season that celebrates how far the league has come in the past 60 years. The "Breaking Barriers" video features audio of Rev. Martin Luther King Jr.'s "I Have A Dream" speech paired with black & white clips of monumental "firsts" throughout the NBA's history -- the signing of the league's first African-American player Chuck Cooper, its first black coach, NBA player Bill Russell, its first female referee Violet Palmer and more recently, its first openly gay player Jason Collins. The creation of the ad marks only the third time that the Estate of Martin Luther King, Jr. has granted outside entity rights to the famous speech.
Credits
- Date
- Jan 16, 2015
- Agency :
- Translation
- Founder/Chief Executive Offier :
- Steve Stoute
- Chief Creative Officer :
- John Norman
- Brand :
- NBA
- Client :
- NBA
- Chief Strategy Officer :
- John Greene
- Executive Creative Director :
- Betsy Decker
- Art Director :
- Matt Comer
- Copywriter :
- Andy Ferguson
- Director, Content Production/Executive Producer :
- Miriam Franklin
- Associate Producer :
- Philinese Kirkwood
- Head of Brand Strategy :
- Tim Flood
- Strategist :
- Lindsey Neeld
- Project Manager :
- Matt DeSimone
- Editorial Company :
- Cut + Run
- Editor :
- Dayn Williams
- Assistant Editor :
- Adam Bazadona
- Post Executive Producer :
- Raná Martin
- Post Producer :
- Jean Lane
- Visual Effects :
- Sibling Rivalry
- Creative Director :
- Matt Tragesser
- Animator and Compositor :
- Gabe Darling
- Executive Producer :
- Maggie Meade
- Head of Production :
- Joanna Fillie
- Post Producer :
- Tracey McDonough
- Telecine/Conform :
- Company Three/Method
- Colorist :
- Rob Sciarratta
- Flame Artist :
- Carmen Maxcy
- Audio Post :
- Heard City
- Mixer :
- Phil Loeb
- Mixer :
- Evan Mangiameli
- Executive Producer :
- Gloria Pitagorsky
- Music :
- Trackmasters
- Copywriter :
- Amir Farhang
- Account Team :
- Chris Martin
- Account Team :
- Tim Van Hoof
- Audio Supervisor :
- Fafu Pfafflin
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