Move Over R/GA and Publicis, Barton F. Graf Has a Super Efficient Operating System of Its Own

In response to the various tech and A.I-fueled talent connecting platforms that have cropped up of late (there's Publicis' Marcel, JWT's Pangaea and R/GA's newly announced R/GA O.S.), Barton F. Graf has debuted an operating system of its own ... called S.H.O.U.T.

The video here explains how the platform efficiently brings together all 87 staffers across the agency's entire network of one office. Clearly, it's a step up from the shop's previous O.S., Whisper.

While a funny dig at all the noise the industry has been making around A.I. and talent connectivity, it's also a reminder of how strangely disconnected we're becoming in an increasingly "connected" world.