British duo Basement Jaxx has turned out some unusual films to promote its infectious dance tunes -- like this 2001 classic for "Where's Your Head At" directed by Traktor. The band today unveiled its latest insane film, for "Never Say Never," off its upcoming album Junto.
Directed by Saman Kesh (who most recently shot Bret Easton Ellis-voiced videos for Placebo), the futuristic sci-fi clip centers on a team of researchers striving to bring dance back to a world that's become like Bomont from Footloose, where people have stopped throwing down the moves. The scientists' solution? A twerking robot, aka TW3RK-BOT 1.0, who can compete with the best of the butt jigglers. The idea is set in Japan, appropriately enough, a culture where lifelike dolls and robots increasingly are becoming part of popular culture.
Junto drops August 25, 2014.