D-Rose Doesn't Care About the Money or the Fame in New Adidas Basketball Spot
180 L.A.'s New Spot Says It's The Game That Matters
Published On
Oct 02, 2013
Editor's Pick
180 Los Angeles debuts "Basketball is Everything," a new spot featuring Derrick Rose alternately showing off everything he has -- fame, fortune, money (lots of it -- he reportedly earned $37 million last year) -- and then declaring it doesn't even matter. The spot, directed by Stacy Wall out of Imperial Woodpecker, is a stirring piece exploring the basketball star's dedication to his game, because even if you took all of the trappings of being a sports celebrity away, he'd still have absolutely everything that matters to him. The D Rose 4 basketball shoe comes out in stores next week.
Credits
- Date
- Oct 02, 2013
- Brand :
- Adidas
- Client :
- Adidas
- Agency :
- 180 LA
- Director :
- Stacy Wall
- Executive Creative Director :
- William Gelner
- Creative Director :
- Amir Farhang
- Copywriter :
- Kevin Steele
- Art Director :
- Chelsea Cumings
- Head of Production :
- Natasha Wellesley
- Senior Producer :
- Dave Stephenson
- Head of Account Management :
- Chad Bettor
- Account Director :
- Whit Cavanah
- Associate Director :
- Mike Slatkin
- Planning Director :
- Mitch Polatin
- Production Company :
- Imperial Woodpecker
- Director :
- Stacy Wall
- Director, Photography :
- Chris Blauvelt
- Managing Partner :
- Doug Halbert
- Executive Producer :
- Charlie Cocuzza
- Producer :
- Timory King
- Production Designer :
- Tony Gasparro
- Casting Director :
- Aly Horn
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Kirk Baxter
- Executive Producer of Editorial :
- CL Weaver
- Editorial Producer :
- Toby Louie
- Assistant Editor :
- Nate Gross
- Online/Visual Effects/Transfer :
- The Mill
- Colorist :
- Adam Scott
- Creative Director :
- Phil Crowe
- Lead Flame Artist :
- Tara DeMarco
- Flame Assistant :
- Patrick Munoz
- Managing Director :
- Ben Hampshire
- Executive Producer :
- Sue Troyan
- Executive Producer :
- Jo Arghiris
- Head of Production :
- Ari Davis
- Deputy Head of Production :
- Enca Kaul
- Producer :
- Jessica Ambrose
- Production Coordinator :
- Jillian Lynes
- Music :
- Beacon Street Studios
- Executive Producer of Music :
- Adrea Lavezzoli
- Sound Design :
- Jafbox Sound
- Recording Studio :
- Lime Studios
- Mixer :
- Rohan Young
- Assistant Mixer :
- Jeff Malen
- Global Director, Communications :
- Ryan Morlan
- Global Senior Communications Manager :
- Lorrin Pascoe
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Industry
Project Type
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