Would You Share This Tepid Bath Water? Australian Insurance Ad Shows What Could Happen
AAMI Ad Says You Don't Have to Save in Crazy Ways
Aug 04, 2014
Australian insurance brand AAMI shows there are easier ways to save in a new campaign launched by Ogilvy Melbourne -- featuring a whole family having to share some decidedly scummy looking water. We particularly like the unexpected appearance of Mom. It was directed by Nick Ball through Finch. The campaign promotes the company's Flexi Premiums and spans several TVC executions, video content, digital display, outdoor and press ads.