'Birth Certificate' Backpacks Helped Shoot Down the Texas Bathroom Bill

Austin Agency GSD&M Mocked Up Products in Protest at Anti-Transgender Legislation

Published On
Aug 15, 2017

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Austin-based agency GSD&M has been doing its bit to kill off the Texas "bathroom bill," which would ban transgender people from using a bathroom other than the one for the gender on their birth certificate. Reuters reported yesterday that the bill was "dead," as moderate Republicans helped to block it.

The agency mocked up backpacks, lunchboxes and smartphone cases that prominently display people's birth certificates, in order to show how ridiculous life would become under the bathroom bill. It has been sharing them on Facebook, with those who click on the ad being directed to a website where they could find out more about the bill, and contact their representative to protest against it.

According to the agency, the campaign reached half a million people and had more than 2,000 engagements in a matter of days.

GSD&M's CEO Duff Stewart says in a statement: "Taxpayer dollars should be spent solving the real problems that face our state, from infrastructure to education, child protective services and more. We have an imperative to support basic human rights and legislation that limits the freedoms of our transgender community is nothing more than a solution in search of a problem. I'm not worried about the people who love. I'm worried about the people who hate. GSD&M will always stand up for equality, and protect and support the community we've called home for 46 years."

Credits

Date
Aug 15, 2017
Agency:
GSD&M
Chief Executive Officer:
Duff Stewart
President:
Marianne Malina
Chief Creative Officer:
Jay Russell
Creative Director:
Nikki Baker
Art Director:
Nikki Baker
Creative Director:
Leslie Shaffer
Writer:
Leslie Shaffer
Associate Creative Director:
Maria D'Amato
Art Director:
Alex Lang
Creative:
Divya Seshadri
Creative:
Meghan ONeill
Junior Art Director:
Lisa Donato
Studio Artist:
Courtney Rhodes
Senior Art Producer:
Marilyn Rose
Vice President, Strategy Director:
Elizabeth Thompson
Business Affairs Manager:
Lindsay Wakabayashi
Project Manager:
Maria Roepke
Project Manager:
Christie Lyons-Shepard
Communications Manager:
Chelsey Korman
Enterprise Systems Supervisor:
Chris Laguna
Digital Media Supervisor:
Evan Walker
Social Media Manager:
Charlie Joslin
Vice President, Decision Sciences:
Jonathan Hart
Associate Director, Decision Sciences:
David Zwickerhill
Lead Developer:
Kim Faulkner
Application Development:
Joe Garcia
Application Development:
Kelly Clemons
Quality Assurance:
Jonathan Tackett

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