Why Are These People Hanging Around Like Bats?
Skol Beats Positions Itself as the Beer for Creatures of the Night
Published On
Aug 19, 2014
Editor's Pick
The latest distinctively cool ad to emerge out of Brazil comes from F/Nazca Saatchi & Saatchi, whose commercial for beer brand Skol Beats features a bunch of young people hanging around -- literally -- like bats. The combination of the poetic voiceover (written by copywriter Thiago Carvalho), music, shadows and the slightly creeped-out expressions of the people that gimpse these "creatures of the night" hanging silently there in the dark is surprisingly effective. Aimed at positioning Skol Beats as the beer that respresents the "rhythm of the night," the spot was directed by Brazilian duo 300ml.
Credits
- Date
- Aug 19, 2014
- Brand :
- Ambev - Skol
- Client :
- Ambev - Skol
- Agency :
- F/Nazca Saatchi & Saatchi
- Executive Creative Director :
- Fabio Fernandes
- Executive Creative Director :
- Eduardo Lima
- Creative Director :
- Theo Rocha
- Creative Team :
- Theo Rocha
- Creative Team :
- Thiago Carvalho
- Creative Planner :
- Jose Porto
- Creative Planner :
- Guilherme Pasculli
- Creative Planner :
- Victor Marx
- Creative Planner :
- Felipe Santini
- Media :
- Fabio Freitas
- Media :
- Andre Cais
- Media :
- Bruno Storace
- Media :
- Vivian Simoes
- Media :
- Caroline Pascuinelli
- Agency Producer :
- Victor Alloza
- Agency Producer :
- Renato Chabuh
- Agency Producer :
- Gisele Campos
- Agency Producer :
- Maira Massullo
- Agency Producer :
- Rafael Paes
- Production Company :
- Zohar Cinema e Comunicacao Ltda
- Director :
- 300 ml
- Executive Producer :
- Carlos Paiva
- Executive Producer :
- Isabelle Tanugi
- Director, Photography :
- Enrique Chediak
- Production Team :
- Angelo Gastal
- Editor :
- Rami DAguiar
- Motion :
- Full Frame
- Post Production :
- Full Frame
- Sound House :
- A9 Audio
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