SoBe Adrenaline Rush : Battery Load

Canadian print and outdoor for SoBe's caffeine blast in a can may feature a screw-top head and a rechargeable leg, but BBDO/Toronto creatives Mark Mason and Patrick Scissions say, "Executionally, we just wanted to keep everything as natural as p

Published On
Aug 22, 2006

Editor's Pick

Canadian print and outdoor for SoBe's caffeine blast in a can may feature a screw-top head and a rechargeable leg, but BBDO/Toronto creatives Mark Mason and Patrick Scissions say, "Executionally, we just wanted to keep everything as natural as possible." The cyborg-ish imagery in this "battery load" concept is a "simple and arresting way to talk about getting energy without saying a single word. This approach makes the message more of a discovery for our teen target, vs. telling them what A-Rush does and where to drink it." Photography and retouching by Mark Zibert, www.markzibert.methodinc.net

Credits

Date
Aug 23, 2006
Chief Creative Officer :
Jack Neary
Creative Director :
Ian MacKellar
Associate Creative Director, Art Director :
Mark Mason
Photographer/Retoucher :
Mark Zibert
Client :
SoBe Adrenaline Rush
Agency :
BBDO-Canada
Brand :
SoBe Adrenaline Rush

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Project Type